• Marketing Assistant I

    Job Locations US-NC-Winston-Salem
    Posted Date 2 weeks ago(10/3/2018 11:32 AM)
    Pos. Type
    Full Time Regular
    Pos. Category
    Due Date
    Location : Street
    1000 E Hanes Mill Road
    Location : Zip
  • Overview

    The Marketing Assistant is critical to executing the strategy for Maidenform.com.  The Marketing Assistant will assist .com Marketing leaders by strategically managing a website product line that entails working collaboratively across support functions to execute the marketing plan across channels and driving sales goals.  With limited supervision, the candidate will work independently to execute the strategy, report key metrics, but also contribute to collaborative efforts within the overall team to grow the site. Additionally, the Marketing Assistant will support channel marketing strategy to drive awareness, new customer acquisition, and sales.



    • Execute site, email and social channel marketing strategy to drive sales, awareness and customer acquisition
    • Execute Email marketing strategy using Frequency, Segmentation, and Content  levers to maximize consumer engagement while achieving Email OPC Sales targets
    • Oversee and assist in management of the Email Management Tool (MECA)
    • Utilize key .com & business acumen to understand weekly business drivers and make recommendations with Sr. Manager based on the results.
    • Communication: Effectively organizes and executes communication with various functions within B2C team and broader support functions including creative and brand team. Cross-functional team interaction will be a critical component of the position
    • Collaborate with product merchant team to launch and market new/exclusive products
    • Data Analysis: Analyzing data from internal and syndicated sources to monitor site funnel and marketplace/competitor trends and to drive actions based on insights.
    • Leverage consumer survey, product review, and on-site search data to maximize sales and consumer satisfaction.
    • Project Leadership: Able to take ownership of projects to proactively execute compelling sales and marketing strategies/action plans to achieve annual sales and profit goals.
    • Executional Success: Responsible for seeing assigned projects through from start to finish while communicating updates to direct team and Sr. Management as needed.



    Minimum Education and Experience Required: 


    • Bachelor’s degree required.
    • A minimum of 3 - 5 years of relevant work experience preferred.
    • Strong organization skills, attention to detail, and positive work ethic are critical, as well as the ability to manage multiple projects simultaneously and efficiently.
    • Strong people and analytical skills with the appreciation of team collaboration also required.
    • Computer skills, including an advanced proficiency in Excel, Word and PowerPoint.
    • Ability to gain proficiency in new software packages. SAP experience preferred.
    • Must subscribe to and exhibit highest standards of business ethics.

     To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


    Equal Opportunity Employer/AA: Minorities/Females/Veterans/Disabled


    Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

    Telephone: 877.999.5553

    Email: HBI_TA@hanes.com


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Join our talent network and learn more about Hanes Brands.