• Assistant Marketing Manager I

    Job Locations US-NC-Winston-Salem
    Posted Date 7 hours ago(6/21/2018 2:21 PM)
    Pos. Type
    Full Time Regular
    Pos. Category
    Due Date
    Consider Visa sponsorship?
    Location : Street
    1000 E Hanes Mill Road
    Location : Zip
  • Overview

    The Assistant Marketing Manager (AMM) is critical to supporting strategies to deliver continued growth in Innerwear’s Shapewear business.  The AMM will be the team lead for specific sub-brands within the portfolio, primarily the Shapewear business.  The AMM will lead/assist the Marketing team on initiatives including, but not limited to: 


    1) Product line strategy development in conjunction with Merchandising/Design/Management,

    2) Pricing strategy,

    3) Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services,

    4) Promotional strategy development in collaboration with the Brand Champion team and Sales teams,

    5) Inventory/E&O/TIL management to manage inventory and optimize cash flow, 6) Data Administration/Process Administration for seasonal product launches, and 7) General business initiatives including monthly reporting/analysis and general business initiatives to drive sales and reduce inventory. 


    With limited supervision, the candidate will work independently on assigned projects but also contribute to collaborative efforts within the overall team.  Must exhibit initiative, resourcefulness and strong project management skills for optimal effectiveness. 


    • Leadership on Key Initiatives: Leads specific brand initiatives; proactively executes compelling product, pricing, promotional, distribution and communication strategies/action plans to achieve annual sales and profit goals.
    • Executional Success & Accountability: Takes the initiative on assigned projects and ensures successful completion of key milestones to achieve desired business results.
    • Critical Thinking Skills: Utilizes various data sources as well as overall marketplace insights to develop programs/initiatives to drive the brand and achieve financial metrics.
    • Data Analysis: Analyzes data from internal and syndicated sources to monitor marketplace trends and to support strategies to drive the brand.
    • Communication: Effectively organizes and executes communication with various cross-functional teams within HBI. Cross-functional team interaction will be a critical component of the position



    Minimum Education and Experience Required: 


    • Bachelor’s degree required. MBA preferred.
    • A minimum of 2 - 4 years of relevant work experience preferred.
    • Keen attention to detail; strong multi-tasking capabilities.
    • Computer skills, including an advanced proficiency in Excel and PowerPoint.
    • Ability to gain proficiency in new software packages.
    • Must subscribe to and exhibit highest standards of business ethics.



    To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


    Equal Opportunity Employer/AA: Minorities/Females/Veterans/Disabled


    Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

    Telephone: 877.999.5553

    Email: HBI_TA@hanes.com


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