• Shopper-Market Insights Manager - Category Management

    Job Locations US-MN-Minneapolis
    Posted Date 2 months ago(8/22/2018 9:33 AM)
    Pos. Type
    Full Time Regular
    Pos. Category
    Due Date
    Consider Visa sponsorship?
    Location : Street
    800 Nicollet Mall
    Location : Zip
  • Overview

     This position may be located in WInston-Salem, NC or in Minneapolis, MN. The primary purpose of this position is to provide business recommendations to Strategic Business Units (SBU’s), Sales, Marketing, Category Management, and Brand Marketing teams through analysis of shopper and market data. These recommendations will impact sales, strengthen our brands, and enhance our customer relationships. Understanding the wants and needs of consumers and shoppers will inform retailer category strategies and HbI product and marketing initiatives. These programs and initiatives will result in stronger sales for HbI and our customers since we will be fulfilling the wants and needs of shoppers and consumers.


    • Shopper Insights Business Consulting – Leverage market and shopper data to proactively identify business opportunities and gain internal support to act upon these opportunities. To successfully leverage information, managers must thoroughly analyze available data, integrate additional data sources and past learning into the analysis, and take into account the strategies and capabilities of HbI to ensure recommendations are realistic.  Work with SBU’s and customer teams to ensure insights are informing all significant business decisions.  Business decisions involve all aspects of sales & marketing activities – product development, both enhancements to existing products and new products; trade promotions and consumer advertising; pricing strategy which includes pack counts; and program development for key retail customers.
    • Integrate proprietary consumer research and demographic data into cohesive story of retail environment for account and HbI to increase category sales and HbI business.
    • Manage work flow of both regular and ad hoc projects for internal partners and accounts.
    • Analyze customer Point of Sale and syndicated data for effective product and category mix analysis to best identify shopper needs and thus increase category sales.
    • Present findings to retail account representatives and work as a collaborative partner across merchandising, marketing, design and planning presentations.
    • Responsible for presentation of category key findings and strategic recommendations to account and HbI leadership.
    • One of key contacts with retail buying teams as well as internal CMG, merchandising and marketing.
    • Insight Communication – Communicate consumer & shopper insights learning to all relevant cross-functional groups in clear and timely manner. Convey information in both in-person presentations as well as written reports.  Focus should be on communication that results in a specific business action being taken.
    • Insights-Based Selling – Partner with customer teams to ensure all available learning is being utilized in selling activities.
    • Ad Hoc Support – Supports Director of Consumer & Shopper Insights & senior leadership team on various information needs in support of activities such as investor relations communications, board of directors meetings, monthly Sales & Marketing Reviews.



    Minimum Education and Experience Required: 


    • 4-year degree required, advanced degree highly desirable.
    • 8 to 10 years of experience with strong background in Category Management..  Shopper insights, analytics or corporate marketing research experience preferred, ideally within a consumer packaged goods or retail/apparel company. 
    • Strong computer skills are required (Excel, Word, Data Management Software, etc.).
    • Must be able to take initiative in driving results and be able to influence others.
    • Must be results oriented and have a passion for achieving results.
    • Must work well in a team and communicate well with both oral and written presentations.
    • Must be able to manage change and assist with process improvements.
    • Advanced analytical skills required. Statistical or VBA development skills a plus.
    • Required travel 10%.



    To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


    Equal Opportunity Employer/AA: Minorities/Females/Veterans/Disabled

    Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

    Telephone: 877.999.5553

    Email: HBI_TA@hanes.com


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