• Manager Consumer Insights

    Job Locations US-NC-Winston-Salem
    Posted Date 2 weeks ago(10/31/2018 3:51 PM)
    Pos. Type
    Full Time Regular
    Pos. Category
    Due Date
    Location : Street
    1000 E Hanes Mill Road
    Location : Zip
  • Overview

    The primary purpose of this position is to conduct consumer research providing business recommendations to Strategic Business Units (SBU’s), Sales, Marketing, Category Management, and Brand Marketing teams.  These recommendations will impact sales, strengthen our brands, and enhance our customer relationships.  Understanding the wants and needs of consumers through research will inform product and packaging development, our marketing and advertising efforts, and allow for fact-based sales presentations.  These programs and initiatives will result in stronger sales for HbI and our customers since we will be fulfilling the wants and needs of consumers.


    • Consumer Insights Business Consulting – Leverage research data and information to proactively identify business opportunities and gain internal support to act upon these opportunities. To successfully leverage information, managers must thoroughly analyze available data, integrate additional data sources and past learning into the analysis, and take into account the strategies and capabilities of HbI to ensure recommendations are realistic.  Work with SBU’s and customer teams to ensure insights are informing all significant business decisions.  Business decisions involve all aspects of sales & marketing activities – product development, both enhancements to existing products and new products; packaging and merchandising; trade promotions and consumer advertising; pricing strategy which includes pack counts; and program development for key retail customers.
    • Insight Communication – Communicate consumer research learning to all relevant cross-functional groups in clear and timely manner. Convey information in both in-person presentations as well as written reports.  Focus should be on communication that results in a specific business action being taken.
    • Insights-Based Selling – Partner with customer teams to ensure all available learning is being utilized in selling activities.
    • Consumer & Shopper Insights Project Management – Manage external suppliers in execution of research projects. Identify ideal methodology, supervise the data collection process, guide analytic work plan, and ensure all available information is generated to support business needs.  Manage efficient use of financial resources and timing of cash flow needs.
    • Ad Hoc Support – Supports Sr. Mgr. of Insights & Senior Leadership team on various information needs in support of activities such as investor relations communications, board of directors meetings, monthly Sales & Marketing Reviews, Monthly Operating Reviews, etc.
    • Budget Management – Assist internal teams in the creation of Marketing Research Authorization forms (MRA). Route forms for approval in a timely manner.  Enter expense data into project database and ensure information is always up-to-date.  Manage suppliers to stay within agreed upon costs.
    • External Supplier Identification – Identify those suppliers who have strong subject matter expertise that will benefit HbI. Assist team in managing a small set of preferred suppliers for specific types of research such as product testing, qualitative research, and general quantitative survey work.



    Minimum Education and Experience Required: 


    • 4-year degree, advanced degree highly desirable. Preferred degrees are in business, statistics, social sciences, or marketing research. 
    • 8 to 10 years of experience preferred.  Corporate marketing research experience preferred, ideally within a consumer packaged goods or retail/apparel company. 
    • Strong computer skills are required (Excel, Word, Data Management Software, etc.).
    • Must be able to take initiative in driving results and be able to influence others.
    • Must be results oriented and have a passion for achieving results.
    • Must work well in a team and communicate well with both oral and written presentations.
    • Must be able to manage change and assist with process improvements.
    • Expertise in quantitative and qualitative analytics required.
    • Required travel 10%.


    To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


    Equal Opportunity Employer/AA: Minorities/Females/Veterans/Disabled


    Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

    Telephone: 877.999.5553

    Email: HBI_TA@hanes.com



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